When times get tough for your business, the ordinary marketing routes can, all of a sudden, seem like an extravagant expense, which you can’t afford. Using traditional media for advertising and marketing is impossible if you don’t have the money to pay for it. So, what’s the alternative?
There are lots of ways you can market your business without breaking the bank these days. And even if you do have the cash, using innovative and ground-breaking marketing methods to get your brand name out there can be a great idea. Here are 5 of the best to get you thinking!
If you know other business owners who are looking to bolster their marketing operation, trying joining forces and see what you can come up with. It’s a cliche, but two heads are better than one. Make sure you know and trust the people and companies you work with though.
Try to form alliances with businesses who offer a different but related service or product to the one you offer. For example, if you’re selling hot dogs, join forces with a local mustard manufacturer! That’s just a suggestion, but the same applies to all types of business.
Boast about What You’re Good At
When it comes to marketing and advertising, modesty is useless. If there’s something that your company does particularly well, make sure as many people as possible know about it. Even if it’s just something small.
Some companies even become known for how well they treat their staff or their customers. Everyone likes a responsible and conscientious employer. So, pay your workers a good wage, provide them with a comfortable environment in which to work and learn more about health insurance so you can give them a good policy. Once you do that, let people know about it! Your reputation will improve, and you’ll attract great staff.
Host an Event
There are loads of different types of event you can host to get your brand name out there. This can be a great idea if you’re a small business operating in a relatively small community. If people see your business as being synonymous with the community, they’ll think more fondly of it.
Get Out in the Streets
Publicity stunts offer a great opportunity for getting your brand known quickly and cheaply. The only drawback is; they are easy to get wrong. But if you get it right, it might even go viral, and you’ll receive the kind of exposure you can’t even imagine!
It could be something simple like dressing up in a costume and handing out adverts on the street. Or you could get creative and do something interesting instead.
Sponsoring charities is a great way to get your profile up and show your company in a positive light. You should also think about sponsoring a local children’s sports team. You could provide the kit and have your logo on it as the sponsor. You’ll be providing a great community service and get your business’s brand recognition up. What’s not to like about that?