Struggling to understand who your business’s audience is? If so, read on. We’ve pulled together some of the best ideas for getting to know your ideal targets, and how to get to know them better. It’s an important part of any marketing strategy, as without an understanding of your audience, how can you appeal to them? This guide will reveal all you need to know.
Build up a Picture
Before you get started, it’s important to know what your ideal customer looks like, what they do, and who they are. Build up a picture of the people who tend to buy your products, and go as far as you can. Most businesses know they appeal to, say, ‘men between 35-45.’ But this doesn’t give you nearly enough information. The more marketing segments that you can identify, the more accurate your picture will be. So, look at things like the type of cars, they drive, where they spend their vacations and even the clothes they wear. Once you have that information in front of you, it’s easy to tie it into all kinds of marketing and advertising campaigns.
Build up a List
The next step is to start building up a list of your prospects. You can do this yourself – either online or on the phone. It might be worth approaching a call center company, too. And, of course, there are firms out there that can provide you with a list of your targets already made.
Let’s say you run a gardening business, but the area where you live is popular with holidaymakers and second home owners. In this case, it might be a good idea to contact a company who can give you vacation home or timeshare owner leads. There will be a fee to pay, of course – but it will help you build up a picture quicker than you would be able to on your own.
Understand their Desires – and Hates
Part of understanding your audience is finding out what makes them tick – and what gets on their nerves. Again, a marketing research firm can help you here. You can come up with questionnaires and surveys, or phone people up for a quick chat. The more people you can target, the more results you will get, and the more accurate picture you can draw. The right questions can get you to the bottom of the crux of their problems. And, they can also lead you down the right path when it comes to finding out their most pressing desires.
Use Prospective Partners
Finally, you can also think about finding complementary businesses in your area. Let’s say you sell traditional hats. Perhaps you could get in touch with a local country sports organization and discuss who their customers are. They could be valuable prospects, you won’t be hitting on their market, and will, in fact, be adding something extra. Who knows? Perhaps you could even strike up an ongoing business deal.
Hope you have enjoyed these tips. Let us know what you think in the comments section below. And, of you have any, feel free to share your advice on understanding your target audience.