You may have seen slight changes on business websites recently, put cannot quite put your finger on it.
The social revolution really started to push boundaries a few years ago and it still is today, becoming more evolved as time passes, making it difficult for business websites to keep up with the changes and to plan for the future.
With this ever changing social landscape, should your website be more social?
Having a social enabled website involves thinking about how you want your potential customers, and website visitors will interact with your brand over a number of touch points. Your website is your chance to turn visitors into leads and prospects into customers, so it is essential that you get it right.
Try searching for Web Design Manchester to find a web design agency to advise you on how social media and your website can best work together.
But you do not need a web design agency to ensure your website is social. There are a number of things you can do yourself, especially if you are using a content management system (CMS) like WordPress.
Image Courtesy : mkhmarketing
Ensure your website offers social sharing: This comes through including social media buttons on your website to encourage sharing and engagement with content, including the content on your main website and blog. If you have a visitor who shares content on your website they are, in essence, marketing your brand, products and services.
Promote your social media profiles: If you have social media profiles, on a number of social media platforms (Facebook, Twitter, LinkedIn), then ensuring that these are visible is an essential part on making your website social. If access to your social media profiles is made easy enough, and promoted in the right places, then visitors will have no hesitation in following you, or liking your page. Once they have joined your social media profiles, it opens up yet another marketing channel for you to use.
Connect your blog and website together: Visitors love consistency when they land on websites, it helps them trust your brand. By connecting your blog and your website you can integrate the messages, news, promotions, anything you want. You can show your latest posts on your home page, encouraging engagement and potential sharing of content via social media platforms.
Using rich media to help engage with visitors: Rich media elements, such as images and videos, are a great way for your business to interact with visitors to your website. People interact with different types of content in different ways, and information can be better presented in different forms of media. For example, a tutorial to completing a task may be better in video form, than in written form, or presenting statistics and data may be better digested through an infographic or presentation. In addition to this, rich media is far more easily shared via social media platforms, especially if you can use the social media buttons that have already been discussed.
Having a website that is socially enabled, ensures that your brand, products and services are distributed through channels more easily, making people more aware of what you do. That can only be a positive thing.